I had the honor of sharing the stage with Ron LeGrand in September at both his marketing boot camps for buying and selling houses. Ron shared some new information on Neighborhood Gold, a non-profit organization providing down payment
Here's an example of how you can use this program. If you have a buyer who qualifies to borrow 95% to 97%, but does not have any money, you can:
Another example. Buyer is approved for 90% first, 5% owner carry second, and lender requires 5% down. You can use Neighborhood Gold for the 5%, again costing you 6%. I just got around to looking up their web site and I'm now looking to use this program on a few current deals to see how well it works. For details go to www.neighborhoodgold.com. With a good buyer's list, you can occupy a new property without running a new ad. This "vague" ad below was revealed by an active investor on Bill Barnett's "Broke No More" Conference Call... Two homes available. Call John, 719-555-1234 I have a similar long running classified ad appearing in EACH issue of my local daily and weekly newspapers... to choose from. 24 hour recorded list 1-888-555-1111 Box 1234 I may have 1 house or I may have 7 but I keep running the same ad without changing it. I just update the recorded list. My title company will give me mailing labels of homeowners near my houses for sale. I can select subdivisions or zip codes to target the area. In many areas, you can get these names on labels through your tax assessor. Thanks to my friend, Jeff Kaller (www.mrpreforeclosure.com), I was reminded of the effectiveness of this tactic while listening to his Pre-foreclosure course. I decided to add this technique to our arsenal of marketing tools to sell houses fast. The cost will be about $.25 per mailed postcard. Printing and mailing 500 cards is only about $125. Unconverted prospects can go on your buyer's list. Here is an example of the post LEFT FRONT PANEL------------------------- Dear Neighbor, Thought you'd appreciate knowing about the home for sale near you at 248 Elfin Drive. It just became available and I was wondering if you had any family members or friends who might be interested. We own the home and can offer flexible no bank-qualifying owner financing. We can even help finance the down payment! If you, your immediate family, or your referral purchases this home, we might be able to pay some or all of the closing costs. Be sure to mention this postcard. Do you know a nice family who might be interested? Please call Martha or myself at 687-6885. I'm also writing to all your neighbors... so call right away while this home is still available. Sincerely, Manager Bottom Line Results, Inc. RIGHT FRONT PANEL------------------------- Buy this home with little or no money down! This 3 bedroom, 2 bathroom modular home has great views to the north west and easy access being close to the Divide intersection (Sherwood Forest). There's extra space for parking a boat, RV or building a garage. It has 1,272 square feet, newer carpet, new kitchen floor. Affordable living in a nice location. Vacant, call to see inside. Very flexible owner financing or rent-to-own terms. 248 Elfin Glen Dr. Divide, Colorado ................$119,500 Free 24 hour recorded info, call 1-888-499-1051, box 5056 REVERSE SIDE------------------------- Bottom Line Results, Inc. 743 Gold Hill Pl. #239 P.O. Box 220 Woodland Park, CO 80866-0220 Call our 24 hour Real Estate Hotline at 1-888-499-1051, then: Box 6996 for current list of homes Box 6206 to learn more about how our owner financing programs work, or Box 6051 to learn how we might buy your house in as little as 9 days at a fair price RECAP: 1) Check out Neighborhood Gold so you can offer NO MONEY DOWN or NO MONEY NEEDED in your marketing. 2) Build a buyer's list with generic ads. 3) Hit the surrounding neighborhood with hundreds of postcards. |